S.no Article Details Pg.no
1 BEING VOCAL FOR LOCAL BRANDS: A NEW MANTRA OF SUCCESS FOR INDIAN FMCG COMPANIES

Dr. Sarika Srivastava Assistant Professor Graduate School of Management Studies Gujarat Technological University, India

1-10
2 Entrepreneur a Key for ‘Atmanirbhar Bharat’: An Empirical Study on Entrepreneurial Attitude among Management Students in Vadodara

Dr. SandipkumarGirdharbhaiPrajapati Assistant Professor, Department of Commerce and Business Management, Faculty of Commerce, The Maharaja Sayajirao University of Baroda, Vadodara

11-20
3 OPPORTUNITIES AND CHALLENGES FOR SELF RELIANCE AND DEVELOPMENT OF SMALL SCALE INDUSTRIES

P A L N S KALYANI DEAN-ACADEMICS ST. MARY’S CENTENARY DEGREE COLLEGE SECUNDERABAD

21-27
4 Success or Failure: An Overview of Initiatives and Actions taken by Government of Gujarat during Covid 19 Pandemic

Dr. Shreeda Shah Assistant Professor, Faculty of Business Administration, GLS University, Ahmedabad.
Dr.Viral Shah I/C Principal, New L J College of Commerce Ahmedabad.

28-33
5 STUDYING THE SURVIVABILITY FROM AN ‘ATMA-NIRBHAR’ PERSPECTIVE: TACTICS EMPLOYED BY THE INDIAN RESTAURANT BUSINESSES IN COVID-19

Shantanu Jain Assistant Lecturer cum Assistant Instructor Institute of Hotel Management, Hyderabad

34-43
6 Swadeshi to Atmanirbhar: Narrative of shifting paradigm

Neil Banerjee, student Masters in Arts, University of Calcutta Department of South and Southeast Asian Studies

44-49
7 VOCAL FOR LOCAL TO GLOBAL: OPPORTUNITIES FOR WOMEN EMPOWERMENT IN SELF RELIANT INDIA SERVING THE WORLD TRADE

BrindaGobindGurbuxani Ph. D. Research Scholar, Department of Law, ShriJagdishprasadJhabarmalTibrewala University, Rajasthan

50-57
8 "USAGE PATTERN OF SOCIAL NETWORKING APPS BEFORE AND DURING COVID 19 PANDEMIC"

DR. CHINTAN A. SHAH Assistant Professor Bhagwan Mahavir College of Business Administration, Vesu-Surat
DR.JAYDIP CHAUDHARI Dean & Professor DBIM, VNSGU, Surat
DR. SNEHAL MISTRY Director, Bhagwan Mahavir College of Management(MBA), Vesu, Surat

58-64
9 FUNCTIONAL STRATEGIES AND ADOPTION METHODS FOR POST COVID-19 IN INDIA: A PERCEPTIONAL STUDY USING EXPERT OPINION TECHNIQUE

Dr.Y.Lokeswara Choudary Assistant Professor, PG and Research Department of Commerce, Government Arts College for Men, Nandanam, Chennai-35

65-76
10 Study of Digital Marketing Effectiveness forClassified Star CategoryHotels inIndia

Amol Kumar, Research Scholar (Ph.D. Reg No. GL 3769), Aligarh Muslim University, Aligarh
Dr. Asif Ali Syed, Associate Professor, Aligarh Muslim University, Aligarh
Dr. Ajay Singh, Associate Professor, ABES Engineering College, Ghaziabad

77-92
11 USAGE PATTERNS, SATISFACTION TOWARDS E-MARKETING DURING COVID-19 PERIOD: A STUDY AMONG THE SELECTED USERS FROM CHENNAI

Ms.S.Gouthami & Dr.Y.LokeswaraChoudary Research Scholar & Supervisor, Department of commerce, Government Arts College, Nandanam, Chennai-35,

93-108
12 THE OUTCOME OF GREAT LOCKDOWN ON THE GLOBAL ECONOMY

Y.EBENEZER Assistant Professor of Economics, School Of Law, Vel Tech University, Chennai.

109-118
13 Opportunities and Challenges of Lockdownfor Students and Teachers

Ms. Nima Ravi Assistant Professor, CET School of Management, College of Engineering Trivandrum, Kerala- 695016
Dr.Dhanya J. S. Assistant Professor, CET School of Management, College of Engineering Trivandrum, Kerala- 695016

119-126
14 E-LEARNING DURING COVID-19 PANDEMIC: STUDENT’S PERSPECTIVE

Shah Dhavalkumar Ashokbhai Lecturer BMU, Surat
Shukla Virang Kishorchandra Lecturer BMU, Surat

127-136
15 COVID-19 AND ENTREPRENEURIAL INTENTIONS OF THE YOUTH:A STUDY AMONG SELECTED STUDENTS FROM TAMILNADU.

Mr.K.Gunashekar&Dr.Y.LokeswaraChoudary Ph.D Research Scholar & Supervisor, Department of Commerce, Government Arts College, Nandanam, Chennai-600035,

137-148
16 Changes in the usage of Social Media Platforms during the COVID-19 Pandemic

AbiramiRagavan Ethiraj College for Women, Chennai-001
Nanditha Anand Ethiraj College for Women, Chennai-001

149-160
17 A study in ‘Building Self Confidence’ during uncertain times to move into New Horizons

Pramila Heman Khilnani Research Scholar: JJTUniversity

161-169
18 Performance Appraisal in ITC Kochi

Ashin K Oommen CET School of Management, College of Engineering Trivandrum,
Dr.Dhanya J. S. Assistant Professor, CET School of Management, College of Engineering Trivandrum, Kerala- 695016
Ms. Nima Ravi Assistant Professor, CET School of Management, College of Engineering Trivandrum, Kerala- 695016

170-180
19 Homosocial Relationships: A Comparative Study based on Short Stories by Tagore and Gurdial Singh

181-189
20 Customer Perception on Online Apparel Stores In Chennai

Vinothini A, Research Scholar, School of Management Studies, Tamilnadu Open University, Saidapet, Chennai - 15,
Dr R Tamilmaran, Associate Professor, School of Management Studies, Tamilnadu Open University, Saidapet, Chennai – 15,

190-196
21 A STUDY ON INDIAN AGRICULTURE AND THE CRISIS IN AGRICULTURAL SECTOR

Ms. SHRUTI NAIR ASSISTANT PROFESSOR ETHIRAJ COLLEGE FOR WOMEN, ETHIRAJ SALAI, CHENNAI-600 008

197-203
22 A STUDY ON IMPACT OF VISUAL MERCHANDISING ON APPAREL PURCHASE DECISION

Mr.I.Enock Mrs. U.KarthigaiSelvi Assistant Professors in Commerce Faculty of Science and Humanities SRM Institute of Science & Technology (Ramapuram 89)

204-215
23 A STUDY ON OCCUPATIONAL HEALTH HAZARDS AMONG WORKING WOMEN

Ms. L.MONISHA Mrs.E.MARIA JENCY Assistant Professors, SRM Institute of Science and Technology Ramapuram Campus

216-227
24 FACTORS OF JOB INVOLVEMENT AND SATISFACTION OF WOMEN AT WORK: A CASE OF SELECTED WOMEN FROM CHENNAI, TAMILNADU

Ms.V.Sandhiya & Dr.Y.Lokeswara Choudary Ph.D Research Scholar & Supervisor, Department of Commerce, Government Arts College, Nandanam, Chennai-600035

228-239
25 “A Study on Emotional Intelligence among the students of graduation programmes with respect to Surat city”

DIMPLE R. PARMAR Research Scholar, Gujarat Technological University, Ahmadabad

240-255
26 ACCESSIBILITY ISSUES FOR ELDERLY IN URBAN SPACES

Ar. Ashish Sharma, Associate Professor Amity School of Architecture & Planning, Amity University Madhya Pradesh
Dr. Rwitabrata Mallick, Assistant Professor Department of Environmental Science, Amity School of Life Science Amity University Madhya Pradesh

256-264
27 “Impact of Green Marketing Mix on Consumer’s Purchase Intention in Consumer Durable Industry: A Study of Gujarat State”

Dr. Swati Joshi Assistant Professor (Marketing) Amity Global Business School (AGBS) -Ahmedabad Safal Pegasus Building, A-Block, 6th Floor, Prahlad Nagar, Ahmedabad, Gujarat-380051
Dr. Brijesh Patel Research Associate, G.H. Patel Post Graduate Institute of Business Management (MBA Programme), Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat-388120

265-274
28 A Study on Challenges and Issues of MSME in India

MaurviGor Research Scholar, Department of Commerce and Management, KSKV Kachchh University
Dr. Shital Bati Assistant Professor, Department of Commerce and Management, KSKV Kachchh University
Hardik Solanki Research Scholar, KSKV Kachchh University, Asst. Professor, LJIMS (IMBA)

275-283
29 A STUDY ON CSR ACTIVITIES OF PRIVATE SECTOR INDUSTRY IN GUJARAT

Shukla Virang Kishorchandra Lecturer BMU, Surat
Shah Dhavalkumar Ashokbhai Lecturer BMU, Surat

284-295
30 A Five Year’s Comparative Study of Individual Assets in India

296-305
31 CREDIT RISK MANAGEMENT PRACTICES OFBANKS IN PRIMARY SECTOR LENDING: POSTCOVID-19 STRATEGIES TO RECOVER

Ms. Santha Kumari .K.B.& Dr.Y.Lokeswara choudary Research Scholar & Supervisor, Department of commerce, Government Arts College, Nandanam, Chennai-35

306-315
32 Social Media: Online Community Learning on Media Education in Tamilnadu

N. Raja, Assistant Professor, Department of Visual Communication, Sathyabama Institute of Science and Technology, Deemed to be University, Chennai, Tamilnadu

316-323
33 Preference over AI chatbots in banking services: Evaluating Customer KPIs

Mr. B. Loganathan, Asst. Professor K. S. Adithyaa , Student Department of Accounting and Finance Ramakrishna Mission Vivekananda College Evening College (Autonomous) Mylapore, Chennai 600004.

324-330
34 GROUNDBREAKING APPROACH OF ROLE BASED SECURITY USING FINGERPRINT AND PICTURE PASSWORD

Sukesh Bhardwaj Research Scholar Career Point University
Dr. Surendra Yadav 2Career Point University

331-339
35 NOVEL APPROACH FOR TPA BASED DATA SHARING USING HASHING ALGORITHMS

Ashish Bhardwaj Research Scholar Career Point University
Dr. Surendra Yadav 2Career Point University

340-348
36 A Study of the Service Quality in Indian Banking Sector on Customer Satisfaction

Ms. Veronica Madan
Dr. Shilpi Khandelwal

349-371
37 “Literature review on Customer perception about Online shopping with reference to Amazon in India.”

Dr Milind A Marathe, Professor, Sinhgad Institute of Management and Computer Application, Narhe Pune
Mr. Gaurav Gawade Research Scholar Sinhgad Institute of Management and Computer Application, Narhe Pune

372-384
38 An Empirical Testing of the Beta Stability over Market Phases

H Mahaboob Basha Designation: Assistant Professor College Name: Government First Grade College, Harapanahalli(T) Ballari(Dist) Karnataka.
Dr. M. Javed Kalburgi Designation: Professor and HOD College Name: Ballari Institute of Technology & Management, Ballari, Karnataka.

385-393
39 The Construction of Jammu’s identity

HEMANT DOGRA RESEARCH SCHOLAR, UNIVERSITY OF HYDERABAD.

394-401
40 Dynamic Inter-Linkages among BRICS Stock Markets during recent Demonetization in India

Dinesh K Research Scholar, Department of Management Studies, Ballari Institute of Technology & Management, Ballari (Karnataka) ,India.
Dr. Janet Jyothi D'souza Associate Professor, Department of Management Studies, Ballari Institute of Technology & Management, Ballari (Karnataka) ,India.

402-415
41 Emerging Issues and Strategies of Retail Banking in India:And Consumer Satisfaction

Hareshkumar Pravinchandra Trivedi Research Scholar Faculty of Commerce DNP Arts & Commerce College, Deesa

416-427
42 P.G. STUDENTS’ PERCEPTION TOWARDS TOURISM ENTREPRENEURSHIP AS A CAREER: A STUDY WITH SPECIAL REFERENCE TO ASSAM.

Seema Rani Das Research Scholar, Department of Education, Tezpur University, Tezpur, Assam

428-434
43 A Review of Portfolio Optimization usingModern Portfolio Theory and Single Index Model.

Nikita Khurana
Dr. Deepak Sharma

435-442
44 Growth of a Local Village and Global Business of a Corporate firm: An Analysis of the Corporate Social Responsibility of Kitex Garments Limited in Kizhakkambalam Gram Panchayat, Kerala

SonuSurendran M.Phil Political Science (Pursuing) Department of Political Science School of Social Sciences University of Hyderabad

443-451
45 A SURVEY BASED DETAILED STUDY ABOUT LOW PERFORMANCE ORGANIZATIONS AMONG INDIAN CPSEs

M D Sreekumar Research scholar, K R Mangalam University, Haryana, India
Dr. Ruchika Yadav PhD Supervisor, Associate Professor, K R Mangalam University, Haryana
Dr. Meghna Chhabra PhD Co-Supervisor, Associate Professor, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana

452-477
46 CUSTOMER SATISFACTION TOWARDS E-COMMERCE: A study with special reference to selected women from Chennai city

Ms.Sushma.S.Chawla & Dr.Y.Lokeswara Choudary Research Scholar & Supervisor, Department of commerce, Government Arts College, Nandanam, Chennai-35

478-488
47 Automatic Accidents Detection Using IoT

Zuber Ahmed, Rajesh MS, co-authored by (Mrs. Sufia Banu, Asst Prof, Dept ofECE, HKBKCE (Affiliatedto VTU, Belagavi), Bengaluru, Karnataka, India)

489-498
48 A Journey from IoT to IoE

Ms.Upasana Mehta Assistant Professor, BhagwanMahavir College of Management (MCA),BhagwanMahavirUniversity, Surat Gujarat
Dr.JeegarTrivedi Assistant Professor, Department of Computer Science & Technology, Sardar Patel University,Anand,Gujarat

499-514
49 A Cross-Sectional Study - Prevalence of Polycystic Ovarian Syndrome in Coimbatore, Tamilnadu.

PoornimaAndalSriram, Research Scholar Avinashilingam Institute of home science and Higher Education for women, Coimbatore.
Dr.Kowsalya, Registrar. Avinashilingam Institute of home science and Higher Education for women, Coimbatore

515-523
50 A CURRENT SCENARIO OF MATRIMONIAL DISPUTES SETTLES THROUGH ALTERNATIVE DISPUTES RESOLUTION

Kiranben G Solanki Research Scholar Parul Institute of Law, Faculty of Law, Parul University, Vadodara

524-535