S.no Article Details
. January 2025
1 READING THE READER: WOLFGANG ISER’S PHENOMENOLOGICAL APPROACH

Dr Ravi kumar S. Kumba, Assistant Professor, Department of English Studies, Davangere University, Davangere-577007 India.

2 ಕರ್ನಾಟಕದ ಪರಿಶಿಷ್ಟ ಪಂಗಡಗಳ ರಾಜಕೀಯ ಬೆಳವಣಿಗೆ ಮತ್ತು ನಾಯಕತ್ವ

ಆನಂದ ಅಬ್ಬನಾರ್ ಸಂಶೋಧನಾ ವಿದ್ಯಾರ್ಥಿ ರಾಜ್ಯಶಾಸ್ತ್ರ ಅಧ್ಯಯನ ಮತ್ತು ಸಂಶೋಧನಾ ವಿಭಾಗ ದಾವಣಗೆರೆ ವಿಶ್ವವಿದ್ಯಾನಿಲಯ ಶಿವಗಂಗೋತ್ರಿ. 577007
ಡಾ. ಬಸವರಾಜ ಬೆನಕನಹಳ್ಳಿ ಮಾರ್ಗದರ್ಶಕರು / ಸಹಾಯಕ ಪ್ರಾಧ್ಯಾಪಕರು ರಾಜ್ಯಶಾಸ್ತ್ರ ಅಧ್ಯಯನ ಮತ್ತು ಸಂಶೋಧನಾ ವಿಭಾಗ ದಾವಣಗೆರೆ ವಿಶ್ವವಿದ್ಯಾನಿಲಯ ಶಿವಗಂಗೋತ್ರಿ. 577007

3 HIV-AFFECTED WOMEN AND THEIR LIFESTYLE: CHALLENGES AND COPING MECHANISMS

Shaila Y Sulebhavi, Associate professor, Government First Grade College, Terdal-587119

4 ಮತಾಂತರ ನಿಷೇದ ಕಾಯಿದೆ - ಪ್ರಭುತ್ವದ ಪೂರ್ವಗ್ರಹಗಳು

ಮಂಜುನಾಥ ಸಂಶೋಧನಾರ್ಥಿ ಸಹಾಯಕ ಪ್ರಾಧ್ಯಾಪಕರು ರಾಜ್ಯಶಾಸ್ತç ವಿಭಾಗ ದಾವಣಗೆರೆ ವಿಶ್ವವಿದ್ಯಾನಿಲಯ
ಡಾ. ಪ್ರವೀಣ ಟಿ. ಎಲ್ ರಾಜ್ಯಶಾಸ್ತç ವಿಭಾಗ ದಾವಣಗೆರೆ ವಿಭಾಗ ವಿಶ್ವವಿದ್ಯಾನಿಲಯ

5 SUSTAINABILITY ISSUES AND CHALLENGES OF SHIPPING INDUSTRIES – A CRITICAL ANALYSIS UNDER MARITIME COMMERCE AND NAVIGATION

Prof. JayotiKarmokar, Assistant Professor, Thakur Ramnarayan College of Law, Mumbai University
Mayank Sharma, 4th Year B.A.LLB Student, Thakur Ramnarayan College of Law

6 IMPACT OF DIGITAL TRANSFORMATION ON HRD PRACTICES IN TECHNICAL EDUCATION INSTITUTES IN MADHYA PRADESH

Ashish Kumar Kashiv,Research Scholar, Faculty of Management,Bhabha University, Bhopal
Dr.Deepa Bakhshi,Professor,Faculty of Management,Bhabha University, Bhopal

7 शहरी विकास और इसका वायु गुणवत्ता और मानव स्वास्थ्य पर प्रभाव

रामकुमार(शोद्यार्र्थी), विषय-भूगोल, श्री खुशाल दास विश्वविद्यालय, हनुमानगढ़
डॉ बाबू लाल शर्मा (शोध निर्देशक),विषय-भूगोल, श्री खुशाल दास विश्वविद्यालय, हनुमानगढ़

8 DESIGN AND IMPLEMENTING SMART CRADLE SYSTEM FOR BABY MONITORING

Dr. Janhavi Raut, Ms. Beena Kapadia
KES’ Shroff College, Kandivali West, Mumbai – 400067

9 MARKET DYNAMICS OF VEGETABLE SEEDS IN INDIA

Dr. R Selvi, professor, Department of Studies in Economics, Davangere University, Shivagangothri, Davanagere-577007
ChanabasappaBanakar, Research Scholar,Department of Studies in Economics, Davangere University, Shivagangothri, Davangere-577007

10 CULTIVATING A SUSTAINABLE FUTURE: LEVERAGING SEED PRODUCTION FOR ENVIRONMENTAL, SOCIAL, AND ECONOMIC DEVELOPMENT

Chanabasappa Banakar, Research Scholar, Department of Studies in Economics, Davangere University, Shivagangothri,Davangere-577007
Dr. R Selvi, professor, Department of Studies in Economics, Davangere University, Shivagangothri, Davanagere-577007

11 THE CANNON FOUNDRY OF JAIGARH FORT: A HISTORICAL AND TECHNICAL STUDY

Ram Krishna Sharma, Research Scholar, Apex University, Jaipur,
Dr. Sunita Faujdar, Apex University, Jaipur

12 राजस्थान माध्यमिक शिक्षा बोर्ड एवं केन्द्रीय माध्यमिक शिक्षा बोर्ड के विद्यालयों में कार्यरत् माध्यमिक स्तर के शिक्षकों की शिक्षक प्रभावशीलता, व्यावसायिक तनाव एवं व्यावसायिक अभिवृत्ति का तुलनात्मक अध्ययन

अल्का पुनियानी (शोधार्थी) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)
डाॅ. वन्दना दुआ (शोध निर्देशक) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)

13 A FRAMEWORK OF DIGITAL BANKING SECTOR IN INDIA

Dr. P. MOHAN MCom, MPhil PGDBA PHD
Vasavi Jnana Peetah Evening College, Vijay Nagar, Bengaluru… 40

14 FOOD INSECURITY IN KAMALA MARKANDAYA’S NECTAR IN A SIEVE

Samyuktha. V, Post Graduate Student of English, PSG College of Arts & Science, Coimbatore
Dr. M Divya, Assistant Professor of English, PSG College of Arts & Science, Coimbatore

15 A STUDY ON SITUATIONAL LEADERSHIP STYLE AND ITS IMPACT ON EMPLOYEE ENGAGEMENT WITH SPECIAL REFERENCE TO EMPLOYEE WORK EXPERIENCE

KONKA NARESH Research Scholar Department Of Business Management, Osmania University Hyderabad, Telangana, India
Dr. G. VIDYA SAGAR RAO Assistant Professor Department Of Business Management, Osmania University Hyderabad, Telangana, India

16 EXPLORING INFORMATION SEEKING BEHAVIOUR OF LIBRARY USERS IN TKR COLLEGE OF ENGINEERING & TECHNOLOGY, HYDERABAD

Mr G. SRINIVAS REDDY Research Scholar Nims University, Rajasthan, India Dr. DINESH KUMAR JOSHI Head Of The Department Of Library And Information Science Nims University, Rajasthan, India Dr. M. ANJAIAH Assistant Professor Department Of Library And Information Science Dravidian University, Kuppam, Andhra Pradesh, India.

17 OPEN EDUCATIONAL RESOURCES (OER): A PATHWAY TO ACCESSIBLE LEARNING

Mr. H. RAMAKANTH Librarian Ramnath Guljarilal Kedia College Of Commerce, Hyderabad, Telangana

18 REVENUE MANAGEMENT IN HOTELS AND RESORTS

Mr.Gaurav Goswami, Resort Manager,Al Nahda Group of Hotels and Resorts(Oman),Masters in Hotel Management & Catering Technology,PGDP –Corporate Law andLabour Welfare

19 ENHANCING THE TRANSIENT RESPONSE OF HESS FOR VOLTAGE STABILITY IN DC MICRO GRIDS USING AN AUTONOMOUS CONTROL STRATEGY

Maddala Sandya Rani, PG Scholar, Sree Vahini Institute of Science and Technology, Tiruvuru
Dr. K. Kiran Kumar, Assoc. Professor, Sree Vahini Institute of Science and Technology, Tiruvuru

20 THE UNSUNG HEROES: WOMEN’S PARTICIPATION IN THE INDIAN NATIONAL ARMY DURING WORLD WAR II

Nagarajan. S Assistant Professor Department of History Rajeswari Vedachalam Government Arts College, Chengalpattu, 603001

21 BALANCING WORK AND LIFE: A STUDY ON QUALITY OF WORK-LIFE FOR EMPLOYEES WITH PHYSICAL DISABILITIES

Dasari Vinod Kumar, Research scholar Department of Business Management Osmania University Hyderabad,Telangana, India
Prof. R.Venkateswar Rao, Retired Professor Department of Business Management Osmania University Hyderabad,Telangana, India

22 AN EMPIRICAL STUDY ON CONSUMER RETENTION STRATEGIES OF SELECT ORGANISED RETAIL STORES IN ANDHRA PRADESH

Medabalimi Satyam, M.B.A .(Ph.D), Research Scholar, Sri Krishnadevaraya Institute Of Management, Sri Krishnadevaraya University, Ananthapuramu, Andhra Pradesh, India.
Dr. Panatula Murali Krishna, Professor , Sri Krishnadevaraya Institute Of Management, Sri Krishnadevaraya University,Ananthapuramu, Andhra Pradesh, India

23 A CUSTOMER SATISFICATION TOWARDS HIMALAYA HERBAL PRODUCT

Dr B. Ramya, Assistant professor of B.COM with Professional Accounting, Sri Ramakrishna college of arts and science
Ms. Priyadharshini. K, B.COM with Professional Accounting, Sri Ramakrishna college of arts and science

24 A STUDY ON CUSTOMER SATISFACTION TOWARDS KTM BIKES WITH SPECIAL REFERENCE TO COIMBATORE CITY

D Joel Franklin, III Year Student, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.
Dr R Arunprakash, Assistant Professor, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.

25 A STUDY ON CUSTOMER ATTITUDE AND BEHAVIOR AMONG SMARTWATCH USERS

Dr. W. Saranya, Associate professor B Com with professional accounting, Sri Ramakrishna college of Arts &Science
Ms. V. Divya, B Com with professional accounting, Sri Ramakrishna college of arts & Science

26 GOOGLE APPLICATIONS FOR UTILIZING MODERN LIBRARY SERVICES: AN OVERVIEW

Mr. Sharad Shantilal Patil, Librarian, M.V.P. Samaj’s, K.R.T. Art’s, B.H. Commerce & A.M. Science (KTHM) College, Nashik (Maharashtra)
Mr. Sanjay Dattatrey Aher, Librarian, MVP Samaj’s, Adv.Vitthalrao Ganpatrao Hande College of Education, Nashik (Maharashtra)

27 A STUDY ON CUSTOMER SATISFACTION WITH ONLINE SHOPPING ON MYNTRA, A SPECIAL REFERENCE TO COIMBATORE CITY

Ms. Jenitta S, Student of Department of B.COM With Professional Accounting
Dr. R. Arunprakash, Assistant Professor, Department of B.COM With Professional Accounting ,Sri Ramakrishna college of Arts &Science Coimbatore. 641006

28 सूचना का अधिकार:- चुनौतियॉं एवं समाधान

डॉ. अंजना ठाकुर प्रचार्य शासकीय नवीन महाविघालय अर्जुनी, जिला-राजनांदगांव (छ.ग.)
हलेश कुमार शोधार्थी कल्याण स्नातकोत्तर महाविघालय भिलाई नगर दुर्ग (छ.ग.)

29 SUSTAINABLE GROWTH IDEAS BY THE AUSTRIAN SCHOOL OF ECONOMICS A MARKET-BASED APPROACH TO ENVIRONMENTAL SUSTAINABILITY

Ashok M, PhD Scholar, Srinivas University, Mangalore.
V. Basil Hans, Research Professor, Srinivas University, Mangalore

30 THE IMPACT OF BIRTH ORDER ON DIGITAL IDENTITY FORMATION AND ONLINE BEHAVIOR IN THE AGE OF SOCIAL MEDIA

Arsalan Yaqoob Tunda, Student, MSc. Clinical Psychology, AIBAS, Amity University, Bengaluru.
Bismirty Bhuyan, Assistant Professor, Dept. of Psychology, Amity University, Bengaluru

. February 2025
1 The Madurai Riots of 1942: A Study of the Quit India Movement Violence in Tamil Nadu

Dr. Rajendran. J Assistant professor, Department of History, Presidency College, (autonomous), Chennai – 600 005.

2 EDUCATORS, REFORMERS, REVOLUTIONARIES: THE ENDURING CONTRIBUTIONS OF JYOTIBA AND SAVITRIBAI PHULE

Dr. K.Abraham Lincoln, Assistant Professor , Ambedkar Chair, Acharya Nagarjuna University, Guntur District, Andhra Pradesh, India

3 ACCESS AND USE PATTERN OF ELECTRONIC RESOURCES BY THE FACULTY MEMBERS AND STUDENTS AND TEACHING FACULTY AT SELECTED PROFESSIONAL COLLEGES UNDER JNTU KAKINADA

Dharmavarapu Girijavani , Ph.D Research Scholar, Department Of Library and Information Science Andhra University Visakhapatnam , Andhra pradesh, India.
Dr S. Suresh, Chief Librarian, ANITS, Visakhapatnam, Andhra Pradesh, India.

4 PERFORMANCE ANALYSIS OF HDFC BANK THROUGH CAMEL MODEL ANALYSIS

Hariram.M, UG Student, Department Of B.Com PA, Sri Ramakrishna College Of Arts And Science, Coimbatore
Dr.A.Vini Infanta, Assistant Professor Department of B.Com PA,Sri Ramakrishna College of Arts & Science, Coimbatore

5 FROM AUTOMATION TO ETHICS: RESPONSIBLE AI IN HUMAN RESOURCE MANAGEMENT ACROSS INDUSTRIES WITH INSIGHTS FROM THE POWER SECTOR

Dr. Chandan Kumar, B. Tech, MBA, PGDM, PhD,
Damodar Valley Corporation, (Under Ministry of Power, Govt. of India)

6 EXPLORING THE INFLUENCE OF PROCESSING TECHNIQUES ON THE BIOACTIVE PROPERTIES OF PEARL MILLET (PENNISETUM GLAUCUM)

Dr.S.Mathangi (Corresponding Author), Assistant Professor, Department of Home Science, V.V.Vanniaperumal College for Women, Virudhunagar, Tamilnadu, India-626001
Ms.B.Roopa Shri, Research Scholar, Centre for Food Technology, Department of Biotechnology, AC Tech, Anna University, Chennai – 25,
Dr.D.Sudarsan, Assistant Professor, Department of Mechanical Engineering, PSNA College of Engineering and Technology, Dindigul, Tamilnadu, India - 624001

7 Borderline Personality: An Illness in Obscure Darkness, Exploring Psychosocial Factors of BPD Through Narratives and Case studies

Sheethal MJ1, R Safiya2, Dr. R Kavitha3
1 & 2: Research Scholars, Social work Dept., PSG CAS, Coimbatore. TamilNadu. India.
3: Assistant Professor & Research Supervisor, Social Work Dept., PSG CAS, Coimbatore. TamilNadu. India.

8 GLOBALISATION AND IMPACT ON REGULATED MARKET

Dr. Umapathi S , Assistant Professor, Department of Commerce Government First Grade Women's College, Shivamogga

9 RURAL WOMEN ENTREPRENEURSHIP

Dr. Umapathi S, Assistant Professor, Department of Commerce Government First Grade Women's College, Shivamogga

10 THE USAGE OF SOCIAL MEDIA IN TV JOURNALISTS FOR THEIR PROFESSIONAL: AN ANALYTICAL STUDY

Dr. Vilas Nandodkar, Chief Executive Produccer and Input Editor.Tv9 Kannada Bengaluru (Karnataka)

11 EXPLORING THE SPECTRAL PROPERTIES AND ENERGY OF GRAPHS: RECENT DEVELOPMENTS

Abhilash. H. C, PET Research Scholar, Mandya-571401
Dr. Shanmukha. B. Associate Professor, Department of mathematics, PESCE, Mandya-571401

12 SYNTHESIS, SPECTRAL CHARACTERIZATIONS AND CATALYTIC ACTIVITY OF M (II) COMPLEXES DERIVED FROM SCHIFF BASE LIGAND 5-DIETHYLAMINO-2-({[4-(DIMETHYLAMINO) PHENYL] IMINO} METHYL) PHENOL

C.Vidya Rani, Department of Chemistry, V.V.Vanniaperumal College for Women, Virudhunagar
K.Dhahagani, Department of Chemistry, NPR College of Engineering and Technology, Natham
I.Bernadette Amali, Post Graduate Assistant, Government Higher Secondary School,Munaivendri, Sivaganga (Tamil Nadu)

13 A STUDY ON PRODUCT QUALITY ON CONSUMER BRAND LOYALTY ON NESTLE PRODUCTS

Ms.S.Nimina, Assistant Professor of B.com with Professional Accounting, Sri Ramakrishna college of Arts &Science
Dr.M.Vadivel, Assistant Professor of B.com with Professional Accounting, Sri Ramakrishna college of Arts & Science

14 A STUDY ON CUSTOMER SATISFACTION TOWARDS DBS BANK ATM SERVICES IN COIMBATORE CITY

Ms. Keziah. P, Student of Department of B.COM with Professional Accounting
Dr.R. Arun Prakash, Assistant Professor, Department of B.COM with Professional Accounting, Sri Ramakrishna College of Arts & Science Coimbatore-641006

15 A STUDY CONTRIBUTIONS OF DR. B. R. AMBEDKAR IN INDIAN EDUCATION FIELD

Mahesha Rajendra, Research Scholar Dept of History Gulbarga University Kalburgi, Karnataka
Dr. Vijayakumar H. Salimani, Dean and Research Guide Dept of History Government College (Autonomous) Kalaburgi

16 GEN-AI SOLUTIONS FOR AUTOMATED TEST CASE GENERATION AND DEFECT DETECTION

Mr. N. Anand kumar Ph.D. Research Scholar, Department of Computer Science, Sri Krishna Adithya Arts and Science (Co-Education), Coimbatore, TamilNadu. India
Dr.E. K. Girisan Associate professor, Department of Computer Science, Sri Krishna Adithya Arts and Science (Co-Education), Coimbatore, TamilNadu. India

17 A STUDY CONTRIBUTIONS OF DR. B. R. AMBEDKAR IN INDIAN EDUCATION FIELD

Mahesha Rajendra, Research Scholar Dept of History Gulbarga University Kalburgi, Karnataka
Dr. Vijayakumar H. Salimani, Dean and Research Guide Dept of History Government College (Autonomous) Kalaburgi

18 IMPACT OF NEW EDUCATION POLICY 2020 ON MANAGEMENT EDUCATION A CASE STUDY ANALYSIS OF ISSUES AND CHALLENGES IN TELANGANA STATE

Dr.Tripurari Ananth Narayan, Assistant Professor, Holy Mary Institute Of Technology & Management, Bogaram, Hyderabad

19 A STUDY ON CHALLENGES AND CONSENSUS BUILDING IN THE IMPLEMENTATION OF THE CONSOLIDATED NEW LABOUR CODES

Dr. G .Vani, Associate Professor, Department Of Business Management, Telangana University Telangana, India

20 माध्यमिक स्तर के विद्यार्थियों में वैज्ञानिक अभिवृत्ति के विकास का अध्ययन

प्रदीप कुमार (शोधार्थी) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)
डॉ. विकास कुमार (शोध निर्देशक) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)

21 IMPLEMENTATION OF SOLAR ENERGY IN HOTELS AS A STEP TOWARDS SUSTAINABLE PRACTICES IN KOLKATA

Mr. Subhranil Chowdhury Assistant Professor, The Neotia University West Bengal, India
Mr. Supratik De Assistant Professor in Hospitality and Tourism Management ITM vocational university, Vadodra Gujrat

22 A STUDY ON IKEA’S MARKETING STRATEGIES AND IT’S INFLUENCE CONSUMERS PREFERENCE

S.Narren,B.com With Professional Accounting, Sri RamaKrishna College Of Arts Science,Coimbatore.
Dr. M. Vadivel, Assiatant Professor of B.Com With Professional Accounting, Sri RamaKrishna College Of Arts & Science,Coimbatore

23 A STUDY ON RELATIONSHIP BETWEEN LONELINESS AND MENTAL HEALTH AMONG COLLEGE STUDENTS

Dr. B. Ramya , Assistant Professor of B.com with Professional Accounting, Sri Ramakrishna College of Arts &Science.
Ms. V. Punithamathy , B.com with Professional Accounting, Sri Ramakrishna College of Arts & Science

24 POTENT CYTOTOXIC AND ANTIOXIDANT CAPACITIES OF NOVEL ISONIAZID GLEANED COPPER AND COBALT COMPLEXES

Dr. M. Vairalakshmi, Asst. Prof. of Chemistry, V.V.Vanniaperumal College for Women, Virudhunagar.
Mrs. R. Lakshmi Priya, Department of Chemistry, School of Advanced Sciences, Vellore Institute of Technology,Vellore.
Dr. S. Ganesh Babu, Asst. Prof. of Chemistry, School of Advanced Sciences, Vellore Institute of Technology,Vellore. (Tamilnadu)

25 A STUDY ON FINANCIAL PERFORMANCE OF WIPRO PRIVATE LIMITED

Dr. P. Pirakatheeswari, Associate Professor of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore – 6.
M. Alaguraj, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore – 6

26 ANALYSING THE IMPACT OF EXCHANGE RATE ON FINANCIAL PERFORMANCE OF DHL LOGISTICS COMPANY

M. Priya, B. Com with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.
Dr. M. Vadivel, Assistant Professor of B. Com with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore

27 A STUDY ON THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRONIC GOODS WITH REFERENCE TO COIMBATORE CITY

Dr. P. Pirakatheeswari, Associate Professor of B. Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.
B. K. Balasuriya, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore

28 A COMPARATIVE STUDY ON FINANCIAL PERFORMANCE OF HDFC BANK AND AXIS BANK

Dr W Saranya, Associate professor, Department of Commerce with professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore
Mr Deepak P, B Com PA, Sri Ramakrishna College of Arts & Science, Coimbatore

29 A STUDY ON FINANCIAL PERFORMANCE OF RELIANCE INDUSTRIES LIMITED

DR. P.Pirakatheeswari, Associate Professor of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore – 6.
V.Balendra, Student, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore – 6.

30 IMPACT OF ONLINE SHOPPING AMONG COLLEGE STUDENTS

Dr.W.Saranya, Associate professor of B.com with professional accounting, Sri Ramakrishna college of arts and science.
Ms.M.Dakshinya B.com with professional accounting, Sri Ramakrishna college of arts and science.

31 THE COMPARATIVE ANALYSIS OF SECTORIAL INDICES WITH NSE NIFTY 50

RJ Prashanth, III Year Student, Department of commerce with professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.
Dr. B Ramya, Assistant Professor, Department of commerce with professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.

32 TO STUDY THE FACTORS LEADS TO WASTAGE IN POTATO CHIPS, AT ITC LIMITED

Dr. Nirmesh Sharma, Professor & Head,Dept. Of Business Administration Quantum University, Roorkee
Anant Kumar, Student, Masters of Business Administration Quantum University, Roorkee
Rohit Kumar, Student, Masters of Business Administration Quantum University, Roorkee

33 A COMPREHENSIVE STUDY TO ASSESS THE KNOWLEDGE AND NEED OF FORENSIC NURSING AMONG THE REGISTERED NURSES IN A MEDICO-LEGAL PERSPECTIVE-CROSS SECTIONAL STUDY IN INDIA: AN IMMEDIATE NEED FOR THE PROSPECTIVE DEVELOPMENT OF A HANDBOOK

Ms. Kashish Malhotra, M.Sc. Forensic Nursing, School of Medico-legal Studies, National forensicSciences University, Gandhinagar.
Mr. Rajveer Singh Khatodiya, M.Sc. Forensic Nursing, SMLS, NFSU, Gandhinagar.
Dr. G. Rajesh Babu, Professor and Dean, SMLS, NFSU, Gandhinagar.
Dr. Naresh Kumar Soni4 Assistant Professor, SMLS, NFSU, Gandhinagar.

34 A STUDY ON CUSTOMER PERCEPTION TOWARDS NETWORK STREAMING PROVIDERS WITH SPECIAL REFERENCE TO AMAZON PRIME AND NETFLIX

Dr. P. Pirakatheeswari, Assistant Professor of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore.
Arun R, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore

35 A STUDY ON THE EXPORT PERFORMANCE OF TEXTILE INDUSTRY IN INDIA

Dr. Vadivel M, Assistant professor, Department of commerce with Professional Accounting, Sri Ramakrishna college of Arts & Science, Coimbatore.
Mr. Rahul M, Student, Department of commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore

36 A COMPARATIVE ANALYSIS OF FINANCIAL STATEMENTS BEFORE AND AFTER THE PARTNERSHIP OF VODAFONE AND IDEA LIMITED

Dr. P. Pirakatheeshwari, Associate Professor of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.
Akash. V., III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.

37 LEGAL ASPECTS OF ENVIRONMENTAL PROTECTION IN INDIA

Jani Rejikumar, Asst. Professor, School of Law, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Vishnu. M, Advocate, High Court of Kerala

38 A STUDY ON PRODUCT QUALITY ON CONSUMER BRAND LOYALTY ON NESTLE PRODUCTS

Ms.S.Nimina, Student of B.com with Professional Accounting, Sri Ramakrishna college of Arts &Science
Dr.M.Vadivel, Assistant Professor of B.com with Professional Accounting, Sri Ramakrishna college of Arts & Science

39 IoT BASED CONSERVATORY MONITORING SYSTEM USING ESP8266

Dr K Ashokkumar, Assistant Professor, Department of Electronics and Communication System, Sri Ramakrishna College of Arts and Science, Coimbatore – 641006
Dr AP Ramesh , Assistant Professor, Department of Electronics and Communication System, Sri Ramakrishna College of Arts and Science, Coimbatore – 641006

40 IMPACT OF EMPLOYEES' TRAINING AND DEVELOPMENT ON IT SECTOR WITH SPECIAL REFERENCE TO COIMBATORE CITY

Gokulnath G, III B. Com. PA, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.
Dr. A. Vini Infanta, Assistant Professor, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.

41 DIABETIC DISEASE RISK PREDICTION USING MACHINE LEARNING

Suveka R, III B. Sc. Computer Science (Data Science), Dept. Of Computer Science and Data Science, Nehru Arts and Science College, Coimbatore-641105.
Dr.R Anitha, Asst. Prof., Dept. Of Computer Science and Data Science, Nehru Arts and Science College, Coimbatore-641105.

42 MACHINE LEARNING AND NLP-BASED SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS: UNCOVERING PUBLIC EMOTIONS

Swetha D, III B. Sc. Computer Science (Data Science), Dept. Of Computer Science and Data Science, Nehru Arts and Science College, Coimbatore-641105.
Ms. S. Shanmugapriya, Asst. Prof., Dept. Of Computer Science and Data Science, Nehru Arts and Science College, Coimbatore-641105.

43 ADDRESSING AI-GENERATED MISINFORMATION: USING LIBRARIES AS GUARDIANS IN DIGITAL AGE

Suryakanth Halburga, Assistant Librarian New Horizon College of Engineering, Bangalore
Prashant Mukarambi, Librarian Residential government first grade college Godampalli, (Bidar)
Sunil Kundaragi, Lecturer Dept. Library and Information science BLDE (Deemed to be University), (Vijayapura)

44 SAFEGUARDING DIGITAL DOCUMENTS USING INFORMATION CONCEALMENT: AT A GLANCE

Leena Amol Deshmukh, Progressive Education Society’s Modern Institute of Business Studies (Auonomous), Nigdi, Pune, Maharashtra India
Dr. Maithili Arjuwadkar, Progressive Education Society’s Modern Institute of Business Studies (Auonomous), Nigdi, Pune, Maharashtra India

. March 2025
1 TO STUDY ON EFFECT OF CUSTOMER SERVICES AND RATINGS ON PURCHASE INTENTIONS OF AJIO COMPANY

Dr B. Ramya, Assistant professor of B.com with professional accounting, Sri Ramakrishna college of arts and science
Ms Renugadevi. S, B.com with professional accounting, Sri Ramakrishna college of arts and science

2 A STUDY ON EMPLOYEE BENEFITS AND IT’S IMPACT ON JOB SATISFACTION AND RETENTION WITH REFERENCE TO SKYLINER INDUSTRIES

Y. Ratha Iswari, B.Com with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore
Dr. M.Vadivel, Assistant Professor of B.Com with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore

3 A STUDY ON CONSUMER PREFERENCE TOWARDS DABUR PRODUCTS WITH REFERENCE TO COIMBATORE CITY

Madeshwaran.P, B.Com with Professional Accounting, Sri Ramakrishna College of Arts &Science, Coimbatore
Dr.R.Arunprakash, Assistant Professor of B.Com with Professional Accounting,Sri Ramakrishna College of Arts &Science, Coimbatore

4 A COMPARATIVE STUDY OF PRICE FLUCTUATIONS IN ONLINE PURCHASE AND OFFLINE PURCHASE IN RETAIL MARKETS

Mr. M. Dinesh Karthick, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore
Dr. W. Saranya, Associate Professor, Department of Commerce with Professional Accounting, Sri Ramakrishna College of Arts & Science, Coimbatore.

5 A STUDY ON ORGANISATIONAL CULTURE AND IT’S IMPACT ON EMPLOYEE BEHAVIOUR WITH REFERENCE TO FIBRECARE TECHNOLOGIES

Pavithra Devi S, B.Com with Professional Accounting,Sri Ramakrishna College Of Arts & Science
Dr.R.Arunprakash, Assistant Professor,Department of Commerce with Professional Accounting,Sri Ramakrishna College of Arts & Science

6 GREEN PURCHASING BEHAVIOR : LEBANESE CONSUMERS

Dr. P MOHAN M.Com M.Phil PGDBA PHd
Asst Professor in commerce, Vasavi Jnana Peetah Evening College, Vijaynagar, Bengaluru…40
Dr. Rangaswany B V, M.Com. PHD
Principal, Vasavi Jnana Peetah Evening College, Vijaynagar, Bengaluru…40

7 FINANCIAL ANALYSIS OF HSBC BANK USING CAMELS MODEL

Parameshwaran.R, UG Student, Department Of B.Com PA, Sri Ramakrishna College Of Arts & Science, Coimbatore
Dr.M.Vadivel, Assistant Professor Department Of B.Com PA, Sri Ramakrishna College of Arts & Science, Coimbatore

8 A STUDY ON RELATIONSHIP BETWEEN INTEREST RATE AND BANKING SECTOR

Praveen .A Student of Department of commerce with Professional Accounting ,Sri Ramakrishna College of Arts & Sciences, Coimbatore.
DR. Ramya .B , Associate Professor, Department of commerce with Professional Accounting ,Sri Ramakrishna College of Arts & Sciences, Coimbatore

9 A STUDY ON FINANCIAL PERFORMANCE OF COAL INDIA LIMITED

Dr.P.Pirakatheeswari, Associate Professor, Department of B Com PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore.
N.Bharath Kumar, UG Student, Department of B Com PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore.

10 A COMPARATIVE STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS E-COMMERCE PLATFORMS AMAZON AND FLIPKART

Dr. P. Pirakatheeswari, Associate Professor, Department of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore.
Adithyan B, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore

11 ISOLATION AND CHARACTERIZATION OF THE FLAVONOID KAEMPFEROL-3-O-(2’’-O-(3-HYDROXY BUTANOYL)-Α-L ARABINOSIDE FROM DATURA INNOXIA FLOWERS

A. Rajeshkanna* Assistant Prof., Dept. of Chemistry, NPR College of Engineering and Technology (A), Natham, Dindigul, (Tamil Nadu)
M. M. Senthamilselvi Principal (Retd), Kamarajar Government Arts College, Surandai, Thirunelveli,(Tamil Nadu)
C. Balamurugan Professor, Dept. of Chemistry, NPR College of Engineering and Technology (A), Natham, Dindigul, (Tamil Nadu)
K. Dhahagani Assistant Prof., Dept. of Chemistry, NPR College of Engineering and Technology (A), Natham, Dindigul, (Tamil Nadu)
S. Solomon Assistant Prof., Dept. of Chemistry, Ganamani College of Technology (A), Pachal, Namakkal, (Tamil Nadu)

12 श्री गंगानगर एवं हनुमानगढ़ जिले के राजकीय एवं निजी विद्यालयों में अध्ययनरत कक्षा 10 के विद्यार्थियों की विज्ञान विषय के प्रति अभिवृति एवं अभिरूचि का तुलनात्मक अध्ययन

प्रदीप कुमार (शोधार्थी) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)
डॉ. विकास कुमार (शोध निर्देशक) शिक्षा विभाग, टांटिया विश्वविद्यालय, श्री गंगानगर (राज.)

13 THE ROLE OF MINDFULNESS IN REDUCING THE SYMPTOMS OF STRESS AMONG ADULTS

Kristina Gogoi, Scholar, Dept. of Psychology, NIMS University Rajasthan, Jaipur
Dr. Nirmala Singh Rathore, Associate Professor, Dept. of Psychology, NIMS University Rajasthan, Jaipur

14 A COMPREHENSIVE ANALYSIS OF MINDFULNESS PRACTICES AND STRESS REDUCTION BETWEEN MALES AND FEMALES

Kristina Gogoi, Scholar, Dept. of Psychology, NIMS University, Rajasthan, Jaipur
Dr. Nirmala Singh Rathore, Associate Professor, NIMS University, Rajasthan, Jaipur

15 TO STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS MAHINDRA SUV

Dr. P. Pirakatheeswari, Associate Professor, Department of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.
Deebapriyan R.R, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.

16 WOMEN ADMINISTRATION IN CHALUKYAS: WITH SPECIAL REFERENCE TO RAICHUR DISTRICT INSCRIPTION

Dr. Mahantesh M. Akki, Head, Dept of History, M.A.S.C.College, Haunsbhavi _ 581109. Tq : Hirekerur ,Dist: Haveri State : Karnataka

17 A STUDY ON FINANCIAL PERFORMANCE OF VIP INDUSTRIES LIMITED

Hayakreev.G Student of Department of commerce with Professional Accounting ,Sri Ramakrishna College of Arts & Sciences, Coimbatore.
DR.R.Arun Prakash, Associate Professor, Department of commerce with Professional Accounting ,Sri Ramakrishna College of Arts & Sciences, Coimbatore.

18 A STUDY ON THE IMPACT OF AI APPS USAGE AMONG STUDENTS

DR.W.Saranya ,Associate Professor,B.Com With Professional Accounting,Sri Ramakrishna College Of Arts And Science,Coimbatore.
S.Gokul Praveen,B.Com With Professional Accounting,Sri Ramakrishna College Of Arts And Science,Coimbatore

19 A STUDY ON CAPITAL STRUCTURE ANALYSIS OF TATA MOTORS COMPANY

Dr. P. Pirakatheeswari, Associate Professor of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.
B. Barani Dharan, III Year Student, Department of B Com – PA, Sri Ramakrishna College of Arts & Science, Coimbatore.

20 DESIGN AND IMPLEMENTATION OF LIFI BASED AUDIO TRANSMISSION WITH ANTENNA TILT MECHANISM

K.Rojamani , Assistant Professor, Dept of ECE, Krishna University college of Engg &Tech, Machilipatnam,A.P, India
B.Sai Krishna, Senior Undergraduate Student, Dept of ECE, Krishna University college of Engg &Tech, Machilipatnam,A.P, India
N. Lakshmi Vara Prasad, Senior Undergraduate Student, Dept of ECE, Krishna University college of Engg &Tech, Machilipatnam,A.P, India
M.Usha Devi, Senior Undergraduate Student, Dept of ECE, Krishna University college of Engg &Tech, Machilipatnam,A.P, India

21 FINANCIAL HEALTH AND EFFICIENCY OF SELECTS OF PAPER MANUFACTURING INDUSTRY IN INDIA

Ms. S. Christy Monisha, Ph.D. Research Scholar, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science. Coimbatore, TamilNadu. India
Dr. N. Selvakumar, Associate Professor and Research Supervisor, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science. Coimbatore, TamilNadu. India

22 DIAMOND JEWELLERY BUYING BEHAVIOUR CONSUMER (STUDY SPECIFIED TO COIMBATORE CITY)

Ms. G. Pavithra, Ph.D. Research Scholar, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science. Coimbatore, TamilNadu. India
Dr. V. Nirmala Devi, Associate Professor and Research Supervisor, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science. Coimbatore, TamilNadu. India

23 CONSUMER PREFERENCE TOWARDS BALAJI JEWEL DESIGNER

Dr. R. Ayswarya, Assistant Professor, Department of Commerce with Banking & Insurance, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India
Ms. S.J. Sembakalakshmi, Assistant Professor, Department of Commerce with Banking & Insurance, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India
Mr. S. Balaji, III B. Com B &I, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India

24 CONSUMER PREFERENCE TOWARDS GENERATION -Z’S MOBILE E-WALLETS

Dr. R. Ayswarya, Assistant Professor, Department of Commerce with Banking & Insurance, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India
Dr. T. Prabu Vengatesh, Associate Professor & HOD, Department of Commerce with Banking & Insurance, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India
Mr. S. Abishek, III B. Com B&I, Sri Ramakrishna College of Arts and Science, Coimbatore. TamilNadu. India